Social Media For Business
- Avantika Jain
- Sep 26, 2022
- 2 min read
Updated: Oct 13, 2022
What exactly is Social Media?
It is a computer-based technology that facilitates the sharing of ideas, thoughts & information via virtual networks & communities.
Social media has an unending number of use cases. What originated as a medium to interact with friends & family, near and far, is now used by businesses, governments & other organisations to share information & connect with nearly 5 billion active users in the world!

What does this mean for businesses?
In this day and age, Social Media truly makes the world go round. If your business doesn't exist online, does it even exist? Having a digital presence for your company, is absolutely crucial, if not mandatory.
Social Media is a very important tool for your business, and helps with multiple avenues across the board:
1) Building Brand Awareness:
It allows you to spread your brand's awareness to a hyper-targeted audience that falls within the demographics of your target market. Also, Social Media algorithms are such that they help newer, relevant audiences discover your company & its offerings!
2) Humanising Your Brand:
Social Media lets you give a personality and a voice to your brand. It allows the actual faces behind the company to interact with your target audience. This helps build consumer trust & brand credibility which in turn improves consumer receptiveness & conclusively drives business growth.
3) Communicating With Your Consumer:
Social Media allows you to interact directly with your consumers and hear their opinions/feedback firsthand. This is invaluable information that'll help you make key critical decisions for your product/offerings.
4) Boosting Leads & Sales
Your Social Media platforms are like sales funnels that have the potential to turn any viewer into a regular customer. With majority of your audience present on these platforms, optimise your platform for product search & e-commerce, to boost your sales.
So how do you get the best out of Social Media networks, for your business?
Here’s where we step in! Yours Socially is a boutique Social Media Marketing Agency, on a mission to create scroll-stopping digital strategies that are result-oriented & help accelerate brand growth
We employ an audience-first mentality combined with a data-centric approach & a cyber creative outlook, to manufacture your brand's digital presence.
Our aim is to be exceptional Growth Partners for your business, because we truly believe that when you succeed, we succeed.
So join hands with us & while you focus on building your dreams, let us tell the world your (digital) story!
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